![]() All data is transferred via an encrypted (https secure) session. This comment system uses submitted IP, email and website address data to spot abuse and spammers. ![]() Only the submitted name and comment will be displayed in public, while the rest will be kept private (we will never share this outside of ISPreview, regardless of whether the data is real or fake). By clicking to submit a post you agree to storing your comment content, display name, IP, email and / or website details in our database, for as long as the post remains live. Privacy Notice: Please note that news comments are anonymous, which means that we do NOT require you to enter any real personal details to post a message. Javascript must be enabled to post (most browsers do this automatically) Now may not be the best time for YouTube to try a hard upsell of their Premium tier. Not to mention increasing household bills at a time when the cost-of-living crisis is forcing many to cut back. etc.), which is causing significant content fragmentation. BritBox, Netflix, Amazon Prime, Disney+ etc. The other challenge in all this is that many consumers are already being asked to sign-up to a bewildering array of premium video streaming platforms (e.g. But on the flip side, it might make it slightly harder to sell the benefits and encourage the take-up of faster full fibre networks. But opinions may vary.Īs for ISPs, some may welcome any associated reduction in network strain from YouTube’s capacity demands, although we suspect that many providers can already use sophisticated Content Delivery Networks (CDN) and caching to mitigate that by storing popular content closer in their networks to end-users. ![]() Sometimes it’s unnecessary for the content, but other times it does help to add that extra wow factor, and its loss probably wouldn’t encourage yours truly to pay £11.99 per month for a ‘Premium’ tier. Personally, I often find myself flicking YouTube videos into 4K (if this doesn’t happen automatically), particularly if watching on our downstairs TV or the office desktop. In both cases, the goal is clearly to encourage take-up of their pricey ‘Premium’ tier. YouTube is also known to have tested another approach, which would increase the number of ads displayed on videos to non-Premium users (the ratio of ads to content is already getting extreme). The move would certainly make their Premium tier more attractive, albeit possibly at the cost of irritating a lot of regular non-Premium users. Internet video streaming giant YouTube has caused somewhat of a storm after they conducted an “ experiment” that locked the ability of some users to stream videos in 4K (UltraHD) behind their Premium subscription service, which usually costs £11.99 per month and includes ad free access with offline downloads.Īt this point, it’s not known whether Google will actually adopt this approach on their YouTube platform, with the company merely stating that their experiment was intended to help them better understand “ the feature preferences Premium & non-Premium viewers” ( Twitter). ![]()
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